More Chinese Stars Sever Ties with Several Foreign Brands In Patriotic Move

chinese stars cancel endorsements
Oh boy. When we first said “T-shirt gate” yesterday, we didn’t think it would be quite so prophetic. Yang Mi terminated her contract with Versace. Liu Wen and Jackson Yee pulled the plug on their Coach and Givenchy endorsementsBut now, the movement seems to have taken a life of its own as more big brands are finding themselves in hot water for their descriptions of Chinese territory.

We’re not just talking about t-shirts anymore as netizens have also taken to examining the 'Find by country' dropdowns of foreign brand's websites! As you know, international brands traditionally categorise their websites (and products) geographically. Under Asia, some brands were found to have listed Hong Kong, Macau (sometimes) and Taiwan as separate from China under the country dropdown. 

Several brands have already received the “red card” so to speak from stars who used to represent them, amongst which, Austrian crystal brand Swarovski who got the boot from its Chinese celebrity endorser Maggie Jiang Shuying, Japanese sports brand Asics who lost Elvis Han Dongjun and Song Weilong

roy wang fresh
Almost dragged into the fray was American brand Fresh which still has Roy Wang Yuan as their endorser. Some questioned the flag they used on their site. The brand has apologized for any misunderstanding caused by their country (region) category which they have sent to fix at first instance. Nonetheless, some defended the brand as they had been using the flag for Hong Kong SAR 

Lin Yun CK
American apparel brand Calvin Klein whose newest female endorser Lin Yun terminated their collab a mere day after being announced as brand ambassador. Interestingly enough, Zhang Yixing continued to keep his CK ambassadorship, a move that probably put him in an awkward bind, now that Lin Yun decided to end her contract with the company. The actor and his team has previously expressed that they will do a thorough review of all of their endorsements and upon investigation, have chosen to cut ties with the South Korean brand Samsung

All of the brands mentioned above except Samsung have already issued apologies and have reasserted their support for Chinese sovereignty.

swarovki ck apology china
asics apology china

fresh apology china
Source: 1


  1. Do these Chinese stars also favor violence by police as what is happening in Hong Kong? If yes, they don't deserve to be adored by international fans.

    1. hongkong is part of china and to reject the law made by mainland by protesting, provoking and hitting the police, occupying airports, public services, etc-- is surely shown gestures to instabilize the government, let foreigner takes more control, and eventually fully independent. everyone knows america and china is on trade war, how could even their own chinese people with same surnames, same ancetralship, bloodlines, turn against them and collaborate with foreigners to weaken motherland ? and also, many of my distant relatives in hongkong disagree with those protesters but they dare not to rally on streets afraid of those protesters. chinese versus chinese what a shame on hongkong selling their country like that.

  2. Hong Kong people are still living in the ideology of British Rule, they need to realize that its Communist China that they belong to, and its Chairman Xi who owns them. Im only kidding, but Mainland Chinese are taught with great patriotism in mind and these actor.actresses are only doing whats best for the success and future of their own motherland. Taiwan is using HK as a scapegoat right now, and its bad

  3. I don't know why you guys are talking about this. This has ABSOLUTELY nothing to do with this article, thank you very much.